planb-logo-website-invertiert

Fashion houses

Cross-section of various customer references

Good product presentation is an enormously important success factor, especially in the highly competitive retail sector. As the wide-ranging assortment is subject to constant change, retail spaces must be flexible and attractive to many different target groups. A modern design is therefore essential in today’s world.

We take on the fit-out of various fashion stores throughout Germany. These are often tied to larger chains and are therefore required to follow certain visual guidelines. Interconnected stores are therefore often designed in such a way that they create a harmonious picture as a whole. It goes without saying that all customers receive individual advice beforehand, projects are planned intensively and then implemented flawlessly.

In addition to a structured store layout, the targeted use of a wide variety of decorative materials, taking into account all the specifications made, creates individual highlight walls to draw the end customer’s attention to special products, such as special models or exclusive collections. At the same time, they are a central design element and serve as a spatial divider. This is particularly important for large fashion stores that offer a wide range of products from different companies.

Shopfitting with shop-in-shop systems

Separate sales areas within a fashion store for different brands (“shop-in-shop” system) offer the opportunity to cleverly break up large spaces and create a varied environment for the end customer. The challenge here is usually to visually differentiate the various “shop-in-shop” systems from one another in such a way that each can work on its own and yet all together create a harmonious overall picture. For this reason, the intermediate areas are often extended with decorative booths and inviting seating areas. Color schemes and wallpapers are also coordinated. Indirect lighting in changing rooms and ceiling cladding also create an atmospheric ambience.

Large stores in particular rely on our offer to supply everything from a single source due to the enormous time savings. This saves unnecessary waiting times at other suppliers, which could be caused by the delivery itself or on-site assembly. The final completion of a renovation or complete conversion is therefore possible within just a few days.